“The Pierce Arrow” and its Fender Mounted Headlights… From 1914 until 1934 Car Manufactures in the USA had to have their headlights mounted on a bar near the Radiator;
Pierce Arrow held a Patent on fender mounted headlights. Any
manufacturer wanting to mount their lights on the fenders would have to pay a Royalty to Pierce. This Patent helped to standardize the front view of cars for twenty years. After 1934 cars could incorporate Headlights into their fenders, by 1940 most cars had them mounted in the fenders and Pierce Arrow was out of business for two years. Interestingly New York Law Makers were so convinced that car headlights belonged close to the radiator that they made it a law. Every Pierce Arrow sold to a New Yorker had to be fitted with Headlights that conformed to this law.
For more about The Pierce Arrow an early luxury Vehicle known for its durability, cast aluminum body, custom coachwork, patented In fender mounted headlights, and very collectible “Archer Hood Ornament” check out http://arizonaccca.org/publications/PierceArrowAtoZ.pdf .
Pierce Arrow Cars were manufactured in Buffalo New York. http://www.pierce-arrow.org/museums/index.php . The company originally manufactured household products 1846-1910 including gilded birdcages, then bicycles (1896) steam powered cars and a “Motorette” were tried. In 1904 Pierce targeted larger more luxurious cars,” The Great Arrow”. In 1905 Percy Pierce won the “Glidden Trophy” an 1100 mile endurance run from New York City to Breton Woods New Hampshire.
The Factory designed by Albert Kahn is part of the National Historic Registry https://en.wikipedia.org/wiki/Pierce_Arrow_Factory_Complex.
President W.H. Taft ordered two Pierce Arrows to be used as the first Official cars of the White House. In 1910 George N Pierce died. In 1912 Herbert M. Dawley joined Pierce Arrow and designed every model until its closing in 1938. In 1914 the Motorcycle line was eliminated and the most important styling element was established “Fender Mounted Headlights”. Studebaker tried to revive the failing company; in 1938 the company closed and equipment was liquidated. 
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