This article is a continuation of an article, I wrote about niche businesses in May of 2016; it was about the growth and commitment to customer service at Cow Performance Company AKC CowRC.
In 2016 CowRC was 8 years old, the product line featured about one hundred items. They were: Magnetic Pit Mats, Aerosols, Grease, Air Blasters, and Gear. These were the basic core products for a small segment of an even smaller niche of RC Hobbyists. From 2016 through 2024 our business not only advanced and grew but the marketplace we serve evolved. CowRC and its commitment to customer service remained at the forefront of our business as more and more users of our products made us the go to for RC Maintenance.
Today, the importance of maintaining your RC vehicle has become a critical part of ownership, enjoyment, performance, and durability of your RC; car- truck- boat- plane, or your very own creation. Your RC maintenance program starts when you unbox or build it, continues when run it, or compete with it, and finishes when put it back on the shelf prepared for the next time you use it. Just like their full-scale counterparts’ today’s RC vehicles require service with products designed and formulated for them.
As we are preparing to celebrate the new year 2025, CowRC completes its’ 16th year of serving the maintenance needs of RC Hobbyists with over two hundred uniquely designed and engineered items to choose from. We have continued our customer first commitment and our reputation has grown on that foundation.
Within our small niche of RC’ers is a group of scale builders who not only race, crawl, drift, and rock climb their vehicles; when they park them, they go into scale garages. CowRC miniatures now find their way into these Garages just like the real products go on the shelves and workbenches of their owners. These tiny replicas are symbolic of how taking care of your RC’s has become part of the hobby.
CowRC, and its commitment to quality and service has been first since the original barn doors opened. We are proud of our reputation and how the importance of RC vehicle maintenance and performance has grown.
Tune into Cow-Tech Sunday nights on You-Tube and stop by the store at CowRC.com.
alan b. meschkow V.P Cow Performance Company.
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