My career has bridged over six decades, in the advertising and marketing industry. Having experienced working for: agencies, studios, publishers, manufactures, distributors, organizations, business to business, retailers, catalogers and e-tailers as an employee, consultant, or supplier provides a base of knowledge both practiced and proven. Creating, then manufacturing and fulfilling items of all kinds has built an extensive knowledge bank of how to get things started and done. Providing practical analysis of Product to Market and Market to consumer has been at the forefront of my career. Creating “art that works… not works of art” and looking at things “where they live” are the focal point of every project. As a result of my involvement and a commitment to these basics, many of the companies served have survived, grown and prospered. To learn more about me and follow my weekly posts log on and like “allthings abmadcouncil” on face book
alan b.meschkow 11/21/2014
“Remember when friends were more than a number of; that you collected on your social media ap and cookies were a delicious treat you actually could pick up and eat! My dear friends the times are a changing.”
As many of you know I have been around and involved in the advertising and marketing world for a long time.As a matter of fact, it all started for me in the mid 1960’s. I have experienced going from Hot metal type to computer generated type, from creating new ideas with brain power to let’s see what comes out of the computer.
For a long time, many of us have enjoyed the benefits of social media and have built businesses and followings around it. We have also experienced as providers-built followings the benefits were restricted and even removed. Just like the dot com bust of the 80’s at the end of the day money has to be made. In many cases we are all paying for benefits that may have started out free and now are fee based.
So, what is the big deal? Traditional advertising as we knew it has been ravaged; traditional retail is in a state of adjustment; how to drive it; what drives it, and how to bridge the gap of addressing each generational group needs to be defined. This process takes time and in our fast-moving market place with so many channels getting a clear focus has become more and more difficult.
It is absolutely imperative to define and capture your customer base. To that end every business however small or large needs to define and have control of its ability to communicate directly and capture all potential consumers of their products and brand.
2024 will be marked in many cases by the loss of third-party cookies. This will leave a huge gap in businesses’ ability to take advantage of what used to be available. We have gone from the age of “location-location-location” to “audience-audience-audience”. Capture them now and build for the future.
These are my thoughts and opinions and I would appreciate any comments…
In July of 2018 while discovering I could still draw; I completed an 8×10 pencil portrait of “ZARA” our much loved Whippet. However I did not make any commitment to starting an art project. I did like that my drawing skills were good and drawing was at least enjoyable! I wrestled with the fact that my entire career had been based on creating “art that works not works of art” and it would take a huge commitment to develop a no fee based project that had no client requirements or deadline. My creativity as well as my artistic drive was always based on fee first; the better the fee the better the performance!
As summers and winters rolled by; I stayed committed to the project and it became a flexible part of my daily schedule. My Wife and I split our time between New York and Florida. When in NY we spend a lot of time with family, friends and of course our grand children. Covid put an end to our longtime commitment to lure coursing competitively with our sons and our whippet kids CJ and Zara. I started showing some of the portraits locally on long island and was invited to teach a class for teens on sketching dogs. The shows and Teaching have become an annual commitment. My e-commerce business involvement keeps me pretty active. There is always golf and my Trophy winning two-seater in the garage. If you add in the joy of summer on the east end of Long island, LI dog Pac walks and events it fills up a lot of my time. Each portrait can take between 6 and 12 or more hours and I like to draw in a very relaxed environment.
When winter comes it’s off to South Florida, it usually starts with condo craziness, it is a little quieter in Florida, so I have a little more time to draw. I also show my car at local events, play more golf, spend lots of dog beach time, and tend to e-commerce commitments virtually, my wife and I get lots of time for casual living and enjoying summer type weather for the next 6 months of the year.
As the effects of Covid retreated and new normalcy returned, while in New York in the summer of 2022 I was recognized with a 3 page LI Newsday Story about My life and Drawing Dogs…My teen Drawing Class was done and I was nearing completion of all the AKC portraits and had 30 or so to complete the collection; it was May of 2022! When I started there were 180AKC breeds, 12 more had been added over the years bringing it up to 192. My goal was to finish it up before I left for Florida in November. That did not happen!
In July of 2022, I passed out from a 95% artery blockage… my entire plan for completion was upset. Things got back on track by the time I had to leave for Florida… It was now the week of April 3rd 2023, normally it is Dog week for us in Florida. Our Son comes down with CJ we celebrate our son’s Birthday; CJ and Zara do dog stuff all week.
This year also marked the completion of all 192 Portraits of the AKC recognized breeds. After 4 years and 8months they will all be on permanent display at abm545gallery **. My current plan is; to do an annual update of any new breeds as AKC accepts them and develop an online shop based on the gallery portraits, with some of the proceeds directed towards charitable causes.
I want to say a special thank you to my son Heath…on one of our early morning walks almost 5 years ago we discussed if I could still draw and in my usual fashion now I can honestly say “Yes I can!”
These are some links that refer to this story as it evolved.
Last summer upon my arrival home to Long Islands, Jump off point to the vineyards. I had the unique opportunity to sit with a very talented and sensitive fellow dog lover. We discussed the gallery my life and my work. Soon after an afternoon photo shoot provided the graphics for the Jim Merit article that appeared in Newsday’s Part 2. In my career I have been involved in millions of impressions for advertising, being quoted, and interviewed. I have never been written about for my artistic endeavors or how they have evolved. This was a whole new experience and I certainly was pleased with the results.
Thank You to Newsday, Long Islands Newspaper, Jim Merit, Writer and Steve Pfost, Photographer
Jim Merit full text of article:
A Dog Show: LIer’s Show Represents AKC Thoroughbreds
On this particular Monday afternoon, Alan B. Meschkow of Ridge begins one of his American Kennel Club breed-inspired dog portraits as he always does: beginning with what he calls “the triangle.”
The triangle is what Meschkow, 77, a former advertising executive and later consultant-turned-artist, calls the dog’s nose and eyes. These facial features are the starting point for the dozens of show dog portraits he has created over the past four years, including the Cavalier King Charles Spaniel he is currently working on.
“The nice part is his really high forehead, big eyes and very, very cool pug nose,” Meschkow said of the little breed loved for his gentle nature and family friendliness.
Meschkow is also working on sketches of rats and cairn terriers and a bluetick coonhound – the latter a dog “with very distinctive eyes”. The whole thing will eventually be put online with 150 other dog portraits on pinterest.com/alanmeschkow.
And in July and August, about 40 of Meschkow’s dog portraits are on display at the Longwood Public Library in Middle Island.
Some may see their 70s as a time to (finally) expire, pursue hobbies, or spend more time reading or traveling. For Meschkow, his eighth decade brought more than a reset.
“I consider myself redirected, not retired,” he said.
Talent rewarded
Meschkow was born in Brooklyn and his family lived in Jamaica Estates, Queens, until 1953, then in Plainview. He graduated from Plainview High School in 1963. As a child, he says, he often made pencil sketches of cars on loose-leaf paper, thinking he might become a car designer.
“When I was about 10, I sent General Motors some pictures I had drawn, and they wrote back a nice letter thanking me for my ideas,” he said.
But with a father, uncles and cousins working in plumbing, he said: “I could very well have become a plumber, even if I didn’t want to.
He was saved from what could have been a heartbreaking decision by winning a full scholarship in 1963 to the School of Visual Arts in Manhattan, where he took classes. He also took business classes at Nassau Community College.
“My first artistic interest was drawing cars, machines, inventions and mechanical things,” Meschkow said. During the 1960s, he worked as a technical illustrator in the defense industry on Long Island and later as a graphic designer, a career derailed both by the computerization of the 1980s and a “freak tornado” in 1988 that damaged his Plainview studio. Meschkow worked in retail advertising and later as an advertising consultant before retiring in 2004.
His dog portrait project began in 2018, when Meschkow returned home from a summer morning hike in Blydenburgh County Park in Smithtown with Zara, her whippet and son, Heath.
During the walk, Meschkow explained, “We were talking about things I wanted to do and Heath asked me, ‘Can you draw again?’ ”
The answer to the question was given when Meschkow came home, picked up a pencil, and drew a 1937 Hudson coupe he had seen on the street.
“It reminded me too much of work, but I had really never done anything with dogs, and there was Zara,” he said. He took a few pictures of his dog, sketched it out and just like that, “the joy of creating a simple work of art was back.”
“After all these years of exploiting my artistic talents for financial gain, a spark was ignited when I put pencil to paper,” he said.
The following month, he embarked on a project which he has since pursued with relentless stubbornness: to draw a portrait of each of the thoroughbreds recognized by the American Kennel Club, the venerable registry that promotes and sanctions events, including the Westminster Kennel Club Dog Show held in June in upstate Tarrytown. (Meschkow says his project is independent of the AKC, though he doesn’t rule out approaching the club for official recognition in the future.)
“We think it’s wonderful that someone wants to document the beauty, form and function of our treasured breeds,” said Brandi Munden, AKC vice president of communications and public relations. “We can’t wait to see the results.” Working 10 sketches at a time, Meschkow approaches 160 portraits, of the 200 breeds recognized by the AKC. There may be more, of course, if the AKC continues its tradition of adding breeds to its registry – most recently the Bracco Italiano.
Meschkow begins each portrait by studying photos of dogs that meet the AKC Breed Standard, a description of the ideal dog of each recognized breed. He works with mechanical pencils on Strathmore Bristol, a thick, high quality paper with a smooth surface for drawing.
“I work with very light strokes, building layers on top of each other, which create a realistic image that tells you, the viewer, that you are looking at something that is looking at you.”
Each portrait takes six to 12 hours, depending on the details involved in capturing the breed’s appearance and temperament. Long-haired dogs, like the Bergamasco, a large hairy Italian sheepdog, take the longest, he said. He estimated the project has taken 400-500 hours so far.
Occasionally he will base a portrait on a single dog, as he did two years ago for family friend Kalena Champlin, 44, of Westbury. While at a restaurant in Florida, Meschkow took a photo on his cellphone of Champlin’s beagle, Cash, a top show dog champion and gun dog competition winner who was sitting under the table . “It catches Cash’s curious nature,” Champlin said of the sketch. Both Cash and Zara portraits are included in the Library and Online Collections. Florida is where Meschkow and his wife, Gail, a retired elementary school teacher, spend November through May in their high-rise condo in Hallandale Beach, just north of Miami Beach, Florida. Meschkow plays golf, takes his sporty 2007 Pontiac Solstice to car shows, and walks the beach and nature trails with Zara, who has competed in AKC events.
Finally an “artist”
In Long Island, he and Heath, whose whippet, CJ, is an AKC Field and Show Champion, are active in the Long Island Dog Owners Group, for which Heath regularly organizes pack walks. at local parks and beaches. Over the past five years, Meschkow has also put her creativity to work for the children of his daughter, Jodi. He built an 11-room dollhouse for his granddaughter, Raquel, and an auto shop and 1/24th scale residence for his grandson, MJ. And later in July, Meschkow will play mentor to Gen Z, leading a dog portrait basics workshop for teens at the Longwood Public Library.
Meschkow hopes to give students “a better understanding of what they see when they look at something, so they can draw it more effectively” before finishing and framing an original sketch. “My intention is to leave them with a memorable experience, artistic guidance and things that could carry them through life,” Meschkow added.
With a second Pinterest page, beautifulmugs dedicated to mixed portraits, Meschkow has plenty on his plate.
“Now that I can call myself an artist, I’m one of the lucky ones who doesn’t need to retire. I can draw what I want, where I want, when I want,” he said. Two years ago, when he was 75, he laid out a “25-year plan” which he hopes will help him break the record set by Al Hirschfeld, the legendary Broadway cartoonist who worked until his death at age 99.Says Meschkow, “I’m physically healthy, and it’s not physically difficult to draw. I can do this until I’m 100.
See more Looking for a sneak peek into Alan Meschkow’s multi-year pet project? About 40 of his original drawings of dog breeds recognized by the American Kennel Club are on display until August 31 at the Longwood Public Library in Middle Island. For more details, visit longwoodlibrary.org or call 631-924-6400.
It has been quite a year, the Gallery continues to grow, the library exhibit included almost 40 dogs at Longwood library, and for the first time ever I conducted a 3 day drawing program for teens at the Library.
The Gallery as most of you know has been my focus for several years. It is reaching completion and will soon; become a maintenance commitment adding any new breeds accepted by the AKC on an annual basis. I remain committed to “the Gallery originals will never be sold” however they will soon be made available for licensing.
My exhibits at the library led me to an invitation to share my pencil art skills with a group of teens. To get ready I wrote an outline curriculum; put together a kit of, papers, artist pencils, and a frame with mat, practice sheets, eraser and art history materials. I wanted each 2 hour session to build one on the other, just like I sketch, layer over layer, pulling the image out of the paper. At our last session some of the participants joined in an art show of their work; where we talked about their sketches.
For the most part everyone enjoyed and for me it was the beginning of a whole new level of enjoyment. I’ m looking forward to next year its classes and some new opportunities with teens and adults. To cap off the summer activity an article was published in Newsday authored by Jim Merritt.
Whippets are an amazing breed of dogs, to watch them run is poetry in motion, to watch them walk is purely elegant, watching them chase a lure is pure excitement and having them as part of your family is an experience that can be sheer joy, absolute frustration, or a battle of who’s running this operation.
Anyone who knows us knows; almost 6 years ago we brought home this tiny little runt of the litter “Zara” a champion breed Whippet who has become an integral part of our entire family.
In her first year with us she was certified for service, qualified for AKC competition, and more importantly stole the hearts of us to our grand children.
I am sure this happens with many family pets, but having been a long time pet owner of other breeds “there is just something for many of us in those expressive eyes of a Sight Hound”.
For all the joy Zara gives us there are many things that whippet owners must consider and take seriously and that is why I am writing this post based on my experience and opinions.
Owning a whippet; takes a commitment to providing a great pillow rich home environment for lounging around-not sitting around, either a great yard or field to run in or lots of walking –hiking-swimming, or daily physical activity, finding safe and quite dog parks if that is going to be the exercise area, finding a good vet who knows sight hounds and their specific needs, never raising your voice in anger to this sensitive breed, teach them to sit first and always make good eye contact when training, give them variety in their diet, establish good recall traits through training so you can do off leash activities, get them used to having their nails trimmed or filed early as well as their ears cleaned by you not the vet, let them tell you when they are comfortable with other dogs, although they are very clean by nature a bath once in a while as well as tooth brushing-and coat brushing keeps this breed looking good, give them plenty of praise and a variety of special treats when leaving them home, although they seem to have good control take them out on a regular schedule, and always travel with a blanket pillow or mat for them to lie on.
Most important and getting back to the title; be prepared! As a whippet owner there is a safety facture we should all be aware of. Whippets do not get along well with certain breeds. Our experience is when they shy away or plant their feet don’t force it. Whippets are built for speed and can suffer back injuries if jumped upon- in rough play. Even though they can out run most all breeds that does not insure their safety. Whippets have only 1 layer of hair, minimal body fat if any at all, and thin skin. If a whippet plays with a nippy dog it can be a recipe for disaster and just regular play can result in a serious cut or worse a skin tear.
“Recently we were at the dog park for some morning fun, with some dogs that Zara wanted to play with. They romped around chased each other and Zara proved she could outrun and keep two dogs busy while showing off here running and maneuvering skills, it was wonderful to watch as she baited and challenged the other dogs. We all watched and enjoyed our dogs at play and then in an instant it stopped and Zara recoiled and all went still; in play Zara was cut on her hind leg. There was no fault it was just play. For the long haired dogs with undercoats this never would have happened for Zara it was severe. We immediately left the park and headed for the 24 hour emergency center. The result was 6 or 7 stitches a drain, anesthesia, and 2 weeks and several vet visits. As a responsible pet owner of a Whippet no questions asked you have to be prepared to do what is needed” with action and $s….
To all my friends and Whippet owners, enjoy your pets and take good care…
Comments and questions are welcome
Below is a gallery of some of the activities Zara gets to do…and she is always well behaved…
I originally wrote this article a few years ago and for some reason never posted it! after just finishing reading it;The Last Book About Selling…Some of my old friends, may remember when traditional advertising and “Location, location, location ” ruled the Retail World!
I just read a very interesting book byIra Ellenthal. It was an interesting collection of anecdotal information.Ira gathered from a long and broad based career. I had many interactions with Ira during the P.C. Richard & Son years of my career in advertising.
Newest Publication by Ira Ellenthal
It was May of 1989 when I joined P.C. Richard & Son as Advertising Director we were a Long Island based Appliance retailer. Our advertising was Newsday based and targeted mailers. We were a leader in our market and poised for expansion. When several other retailers failed, succumbed to our position in the market place, or tried to enter P.C. Richard & Son expanded and won the competitions onslaught. It was time to expand our advertising reach and become the entire Tri states dominant “Appliance Electronics and Computer Giant”
When we added the “Daily News” to our advertising mix I first met Ira. Over more than a decade we had many interactions. Contract negotiations, special sections, and events often led to Ira’s involvement. Whether his Sales presentations were successful or not” they were memorable” and built an ongoing relationship…
I enjoyed reading about Ira’s Dad (Slootie’s Wars) and now especially enjoyed the references to the many friends I had the pleasure of working with at the “Daily News” that were included in “The last book about selling”.
Although many things have changed over the past years…good sales techniques
Like; knowing your customer, building relationships, & understanding conditions in the marketplace can be adapted to any sales program.