All posts by ABMWPblog1

My career has bridged over six decades, in the advertising and marketing industry. Having experienced working for: agencies, studios, publishers, manufactures, distributors, organizations, business to business, retailers, catalogers and e-tailers as an employee, consultant, or supplier provides a base of knowledge both practiced and proven. Creating, then manufacturing and fulfilling items of all kinds has built an extensive knowledge bank of how to get things started and done. Providing practical analysis of Product to Market and Market to consumer has been at the forefront of my career. Creating “art that works… not works of art” and looking at things “where they live” are the focal point of every project. As a result of my involvement and a commitment to these basics, many of the companies served have survived, grown and prospered. To learn more about me and follow my weekly posts log on and like “allthings abmadcouncil” on face book alan b.meschkow 11/21/2014
Appeal of Wheels...

200 yards in 12 Seconds or Greyhounds, Whippets, and Jaguars

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In the early days of the American Automobile Industry many strange things happened that shaped the industry into the brands we know today. Henry Ford and the Ford Motor Company were not immediate successes, Henry Ford presented
Our  Whippet Zara and CJ our sons…
his plans for the Ford Quadricycle to Thomas Edison, Cadillac was an outgrowth of Henry Ford’s second Bankruptcy, Lincoln became part of Ford as revenge for the actions of Henry Leyland and, Edsel Ford did far greater things than the car named for him. Woven in this amazing evolution were some pretty spectacular works of art, and machinery. 

Recently we became the owners of a champion bred Whippet watching her run with her brother is an example of the beauty and grace that inspired the radiator and hood ornaments of iconic brands from years gone by, and the catalyst for this article. Continue reading 200 yards in 12 Seconds or Greyhounds, Whippets, and Jaguars →

My Observations & Opinions...

HAND, MACHINE & KEROSENE?.. or the great car wash debate…

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the weapons
the weapons

From my early years before I ever drove a car. I remember our family cars being washed at a garage, in our driveway or in a 1950’s style, automatic car wash. By the time I got my driver’s license and my brand new 1963 Plymouth Barracuda I was the family car wash and wax expert. My interest in cars grew and my need to have my cars carefully maintained and immaculate became standard practice. My friends and I were convinced that clean and freshly polished cars were faster. White walls

Continue reading HAND, MACHINE & KEROSENE?.. or the great car wash debate… →

My Observations & Opinions...

Marketers of the Etail World… Must begin to educate!

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educate your viewers on the uses and benefits of your niche product.
educate your viewers on the uses and benefits of your niche product.

 

If you follow me; you probably have heard me speak about the only two reasons anybody buys something, they either “need it or want it”. How the marketplace is educated to “need and want” has changed over the years.

 

From the early colonial days to the late 19th century the United States of America was predominantly a producer oriented country. Most people produced what they needed for their own use as well as Continue reading Marketers of the Etail World… Must begin to educate! →

My Observations & Opinions...

The wind, tide & demographics… or charting your course to business understanding…

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chart your course it works
chart your course it works

If you have ever taken a coast guard basic seamanship course for family boating , one important part is charting your course. You learn Continue reading The wind, tide & demographics… or charting your course to business understanding… →

My Observations & Opinions...

Magnetic Work Mats… All it takes is using one!

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Save money on your next order…enter discount code COWABM and save 10%

In 2008 Cow Performance Company brought to the market place our original magnetic work mat. We worked hard on developing a customer base of interested,  enthusiastic, and involved RC hobbyists to establish our niche product. Cowrc.com promoted through its network the value of magnetic mats, and their uses. Today Cow Performance Company is the go to for RC Maintenance, its Magnetic Work Mats, and is the largest manufacturer of private label work mats including our own divisions

RC flat mat reviewed by RC Driver Magazine
RC flat mat reviewed by RC Driver Magazine

Continue reading Magnetic Work Mats… All it takes is using one! →

My Observations & Opinions...

Customer Service Before, During and, After the Sale… Don’t make sales, build a customer base!

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customer-service-nurture-itEvery business no matter what format depends on sales; the first sale for a new business is the first opportunity to put your customer service plan to work. That one sale is the beginning of a cycle Continue reading Customer Service Before, During and, After the Sale… Don’t make sales, build a customer base! →