Category Archives: “Art that Works” not “Works of Art!”

a lifelong commitment to advertising and marketing as an evolving career path for over six decades…is described and documented in the “adman’s chronicle”

To Kern or Not to Kern…”that is the Question”

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There is a technique in typography that back in the days of hot metal type and letter press was more difficult to use because it was a mechanical process. Having been in this industry long enough and being young enough to remember the transitions in typography I personally have been using this technique for over Five Decades. Continue reading To Kern or Not to Kern…”that is the Question”

Automotive Magnetism “Excalibur”#12…

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http://abmadcouncil.com/ brooks-stevens-car-design

As a young boy I loved building models of cars. In the early 1950’S I built a plastic model of a1928 Mercedes SSK that car always stood

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“the inspiration”
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“the inspiration”

out in my mind. 30 years later a friend of mine and I looked into a plan to buy new Ford Pintos and Use the components to assemble and sell SSK replicas, at that time there were kits available to do this from Pinto front engine design or VW rear engine; the kit manufacturer was based out of Florida. Spring ahead to The First Sunday in June at the Hollywood Car Show “From down the street you could see a Beautiful Gleaming White and Chrome Front of at a quick glance Looked like that SSK.  Closer inspection Continue reading Automotive Magnetism “Excalibur”#12…

Automotive Magnetism “1948 PLAYBOY” #10


IMG_2394.40135103_std[1]In 2014 at a car show in South Florida I snapped some pictures of a curious little car. It wasn’t until some time after that I looked into what I photographed. If you read the specs on the car and check out the links you will find:                                                                                                         1. It was far ahead of its time for 1948.                                                          http://www.playboymotorcars.com/                                                                             2.The logo on its hood was ever so similar to an iconic brand that               was and is regarded as automotive royalty.                                                   3.That its name and logotype influenced the creator of a  magazine                                                                                                                                   

Continue reading Automotive Magnetism “1948 PLAYBOY” #10

Automotive Magnetism “The Pierce Arrow”#17

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“The Pierce Arrow” and its Fender Mounted Headlights…           From 1914 until 1934 Car Manufactures in the USA had to have their headlights mounted on a bar near the Radiator;
pierce arrow 8-1929

Pierce Arrow held a Patent on fender mounted headlights. Any
manufacturer wanting to mount their lights on the fenders would Continue reading Automotive Magnetism “The Pierce Arrow”#17