If you follow me; you probably have heard me speak about the only two reasons anybody buys something, they either “need it or want it”. How the marketplace is educated to “need and want” has changed over the years.

From the early colonial days to the late 19^th century the United States of America was predominantly a producer oriented country. Most people produced what they needed for their own use as well as Continue reading Marketers of the Etail World… Must begin to educate! →

If you have ever taken a coast guard basic seamanship course for family boating , one important part is charting your course. You learn Continue reading The wind, tide & demographics… or charting your course to business understanding… →

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In 2008 Cow Performance Company brought to the market place our original magnetic work mat. We worked hard on developing a customer base of interested,  enthusiastic, and involved RC hobbyists to establish our niche product. Cowrc.com promoted through its network the value of magnetic mats, and their uses. Today Cow Performance Company is the go to for RC Maintenance, its Magnetic Work Mats, and is the largest manufacturer of private label work mats including our own divisions

Continue reading Magnetic Work Mats… All it takes is using one! →

Every business no matter what format depends on sales; the first sale for a new business is the first opportunity to put your customer service plan to work. That one sale is the beginning of a cycle Continue reading Customer Service Before, During and, After the Sale… Don’t make sales, build a customer base! →

Sit down and have an honest discussion with yourself. Don’t waste time, don’t put it off and by all means be objective even a little tough on yourself. The days of state of the art lasting several years are over. Today changes come abruptly and without much notice. Positions and entire job categories disappear do to changes in business conditions, software and product requirements.

Don’t wait to find out you are being left behind. You can be doing a Continue reading The Relevance of Experience… →

Niche markets have existed in the United States since the beginning of consumerism however it was not officially documented until 1940 when  “Pepsi launched a targeted Campaign” that yielded  valuable results. Many small businesses have grown and prospered within niches. As a point of information small business in America is defined as those employing less than 500; many of us spend our entire careers in this area. The niches that I am Continue reading Little Niche-Big Opportunities… →