Category Archives: My Observations & Opinions…

my thoughts on things that impact us in different ways, sometimes professionally and sometimes personally…

Did you ever meet a Lama?

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Mac…Gail & Alan Meschkow with Granddaughter Raquel

Creating art that works not works of art has been an integral part of my career.  The artistic abilities that many may apply to a hobby have been my Bread and Butter; mechanics, building and golf are my Continue reading Did you ever meet a Lama?

Don’t Hunt for Ducks if they aren’t there!

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Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to  tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!