Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to  tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there! →

You could say a lot has been said about advertising. I have spent over half a century involved as a provider and a recipient of the Continue reading About Advertising… →