Two Brothers named “Crosley” One who thought it…one who asked “how much are you willing to invest?”

Crosley Factory Circa 1945

Crosley Factory Circa 1945

Inspiration…It was a Monday morning and I was off to play golf with a group of my friends. Car talk turned to me mentioning an obscure brand of cars the Crosley and my friend Joe replying with fond memories of he and his brother both iron workers traveling to work in his brothers Crosley and its horrible fate, being crushed by a truck while parked. This conversation led me to doing some research and finding out the story of the two Crosley Brothers. 

The story starts… before the French and Indian war when the west was an area colonized by settlers in what are now Ohio, Indiana, Michigan, Wisconsin, Illinois, and Minnesota. The Crosley Clan Continue reading Two Brothers named “Crosley” One who thought it…one who asked “how much are you willing to invest?”

To Kern or Not to Kern…”that is the Question”

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There is a technique in typography that back in the days of hot metal type and letter press was more difficult to use because it was a mechanical process. Having been in this industry long enough and being young enough to remember the transitions in typography I personally have been using this technique for over Five Decades. Continue reading To Kern or Not to Kern…”that is the Question”

Don’t Hunt for Ducks if they aren’t there!

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Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to  tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!

Automotive Magnetism “Excalibur”#12…

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http://abmadcouncil.com/ brooks-stevens-car-design

As a young boy I loved building models of cars. In the early 1950’S I built a plastic model of a1928 Mercedes SSK that car always stood

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“the inspiration”
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“the inspiration”

out in my mind. 30 years later a friend of mine and I looked into a plan to buy new Ford Pintos and Use the components to assemble and sell SSK replicas, at that time there were kits available to do this from Pinto front engine design or VW rear engine; the kit manufacturer was based out of Florida. Spring ahead to The First Sunday in June at the Hollywood Car Show “From down the street you could see a Beautiful Gleaming White and Chrome Front of at a quick glance Looked like that SSK.  Closer inspection Continue reading Automotive Magnetism “Excalibur”#12…

speaking from experience

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