There is a technique in typography that back in the days of hot metal type and letter press was more difficult to use because it was a mechanical process. Having been in this industry long enough and being young enough to remember the transitions in typography I personally have been using this technique for over Five Decades. Continue reading To Kern or Not to Kern…”that is the Question”
Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!
“UTES” or I did not know that was Australian! In 1925 Henry Ford Established an Outpost of the Ford Motor Company in Australia. This companies factories have been producing Ford products forAustralia and New Zealand ever since. In 2016 the manufacturing Continue reading Automotive Magnetism “Utes” #22
Like John DeLorean and Malcolm Bricklin Henry J Kaiser bucked the Detroit auto industry and boldly named his car after himself However not by his family name; by his first and second name initial“Henry J”
Continue reading Automotive Magnetism “Henry J”#16
As a young boy I loved building models of cars. In the early 1950’S I built a plastic model of a1928 Mercedes SSK that car always stood
out in my mind. 30 years later a friend of mine and I looked into a plan to buy new Ford Pintos and Use the components to assemble and sell SSK replicas, at that time there were kits available to do this from Pinto front engine design or VW rear engine; the kit manufacturer was based out of Florida. Spring ahead to The First Sunday in June at the Hollywood Car Show “From down the street you could see a Beautiful Gleaming White and Chrome Front of at a quick glance Looked like that SSK. Closer inspection Continue reading Automotive Magnetism “Excalibur”#12…
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In 2014 at a car show in South Florida I snapped some pictures of a curious little car. It wasn’t until some time after that I looked into what I photographed. If you read the specs on the car and check out the links you will find: 1. It was far ahead of its time for 1948. http://www.playboymotorcars.com/ 2.The logo on its hood was ever so similar to an iconic brand that was and is regarded as automotive royalty. 3.That its name and logotype influenced the creator of a magazine
